A euphemism for “Things to do before we die” - it’s so real and true but it generally hits people later rather than later.

It was either Visa or Master credit card that ran this ad campaign 2 years ago encouraging people to spend. Typically I have a filter to skip over ads, but this campaign caught my attention. There were several versions of the ad and I picked out my favorites below. It covers a variety of activities but they all have something in common – discovering humanity.

I decided to write about it today partly because weather is getting nicer and I’m ready for some indelible memories but more importantly, I realized that when we die, we don’t take anything with us except the life experiences we accumulated and the relationships we treasured. So when you get a chance, start a list and live life!

Travel

1. Go on the safari
2. See the northern lights
3. go to the Galapago islands
4. Celebrate St. Patty’s Day in Dublin
5. Go to the Olympic opening ceremony
6. Run with the bulls in Pamplona
7. Watch a space shuttle launch
8. Help dig for dinosaur bones
9. see White sharks leaping out of the water
10. Swim in a roof top pool overlooking LA

Sports

1. go to the Superbowl
2. hit a major league fastball homer
3. sit in court side seats of a Professional basketball game